OMG you guys email newsletters! I’m SO excited to share my absolute fave newsletter finds – 21 of them to be exact! They’re not just emails; they’re little bursts of joy info-packed goodness and pure awesome that land right in my inbox.
Prepare for a seriously fun into the email newsletter wonderland!
The Newsletter Nirvana: A Deep Dive into 21 Inbox Treasures
Forget boring emails; these newsletters are like getting a personalized pep talk from your coolest most knowledgeable friend.
We’re talking witty headlines captivating stories and seriously useful content that leaves you feeling inspired and informed.
Get ready to upgrade your inbox game!
The Hustle: Business & Tech But Make it Funny!
This daily dose of business and tech news is anything but dull. The Hustle nails the sweet spot between informative and hilarious. They use super casual language – think “dude” and “damn” – making the news feel super relatable and less like a stuffy lecture. Plus the puns? Chef’s kiss. They’re genius! The customization options are also a major plus; you can tailor the content to your specific interests ensuring you only get the stuff that truly matters. With over 2.5 million subscribers it’s safe to say they’ve cracked the code to newsletter success! It’s a fantastic model for SaaS businesses; they tackle industry problems with wit and insight making them irresistible to a wide audience. It’s not just for startups either; execs marketers and salespeople all devour this one. Seriously it’s gold!
Their secret weapon? A killer combo of top-notch content a totally unique tone and superb personalization.
They’ve mastered the art of making complex topics digestible and entertaining ensuring their massive audience remains engaged and coming back for more.
The best stories are always upfront and the headlines? They’re hook line and sinker captivating.
They understand their audience’s goals – scaling startups finding killer business ideas – and deliver content directly addressing those needs.
Smart right?
Atlas Obscura: Explore the Weird and Wonderful!
Forget your typical travel recommendations; Atlas Obscura takes you on a journey to the bizarre and beautiful corners of the globe.
Each email is like unwrapping a present filled with captivating stories from spotting squid in Oahu to dreaming of spaghetti and the sea.
Their headlines are pure gold – “Deadly Shortcuts” “World’s Oldest Edible Ham” – instantly piquing your curiosity.
The stories are short but incredibly engaging each one a tiny adventure waiting to unfold.
They’re not just about the destination; they’re about the experience. They masterfully weave captivating photos with incredible destinations making you feel like you’re already there. What sets them apart is their adaptability. They offer a ton of newsletter variations – daily weekly twice-weekly – allowing readers to choose the frequency that best suits their busy lives. This adaptability keeps their audience engaged and happy. Their approach is brilliant for businesses with diverse content. They’ve successfully segmented their audience allowing readers to easily navigate to the content that aligns with their interests whether it’s specific locations archives or even podcasts.
Buffer: Social Media Savvy in a Snap!
Buffer totally gets that we’re all short on time.
Their newsletter is concise and super easy to skim making it perfect for busy professionals who want to stay on top of the ever-changing social media landscape.
The design is simplicity itself: a clean white background basic fonts and clever use of bullet points.
Yet it’s incredibly effective! The new structure is awesome – they’ve mastered the art of “zero-click content.” They don’t just tease with summaries and “Read More” CTAs.
Want to level up your inbox game? 🚀 These 21 awesome newsletters are pure gold! ✨ Check out my ultimate guide and discover your new faves! Dive into newsletter nirvana!
They deliver a full rich story upfront then include a single “Dive Deeper” CTA.
Their secret weapon? Perfectly organized sections and short punchy phrases.
It delivers tons of info without feeling overwhelming.
And that social media manager’s advice at the end? Pure gold! Buffer shows how powerful simplicity can be proving that less is definitely more.
This approach is gold for SaaS companies looking to drive traffic to their blogs offering valuable insights and trending information to keep readers engaged and coming back for more.
The Washington Post’s “The 7”: News But Make it Brief!
In a world of endless scrolling and information overload The Washington Post’s “The 7” is a breath of fresh air. It delivers the seven most important news stories of the day all in under 400 words. This is a masterclass in concision! They cleverly use a listicle format making it super skimmable and each story includes bulleted points outlining the key takeaways. It’s news but without the overwhelm.
Their formula is genius: short informative articles that are easy to digest.
Instead of directing readers to their site “The 7” focuses on delivering a complete experience within the email itself.
The design is simple but effective – heavy headings thin fonts and a clear CTA.
This is perfect inspiration for newsletters that need to deliver succinct yet impactful content quickly.
Why We Buy: Uncover the Psychology of Purchasing!
Katelyn Bourgoin’s “Why We Buy” is a bi-weekly email that dives into buyer psychology.
It’s insightful engaging and surprisingly fun.
Each edition is super short (read: less than four minutes!) yet manages to deliver one key lesson about customer behavior.
The real-life examples from familiar brands are extremely helpful turning complex concepts into something you can immediately apply.
Their brilliance lies in making complex marketing concepts accessible and actionable.
It’s the perfect example of how to deliver high-value content in a concise format.
It’s a great model for marketers and business owners who need to really understand what makes people buy.
This one’s a total game-changer!
The New York Times Cooking: Recipes and Visual Delights!
This newsletter is pure visual eye candy! The mouthwatering photos immediately draw you in making you crave the recipes inside.
The design is clean and uncluttered making it easy to read and browse.
The recipes are diverse multicultural and always exciting.
It’s brilliant for businesses that rely heavily on visual appeal.
The clean design and captivating imagery are key to their success; this is especially effective for brands focused on products that need to be visually compelling – fashion graphic design home decor.
This approach is all about creating a visually driven experience that is both attractive and efficient.
Quartz Daily: News But Make it Engaging!
Quartz Daily does something remarkable; they’ve created a text-heavy newsletter that isn’t boring.
It’s incredibly well-organized – sections for need-to-know news what to watch for top reads and surprising discoveries – making it easy to navigate and consume.
But the real magic is in the writing; the tone is formal yet provocative.
It draws you in from the first word making you want to read more.
It excels in delivering well-structured written content without the visuals often used to break up text.
They demonstrate that compelling storytelling and organization can replace visual distractions maintaining reader engagement effortlessly.
This strategy is particularly effective for newsletters focused on news blog posts or narrative-driven content.
Moz Top 10: Marketing Must-Reads!
Moz Top 10 is a semi-monthly roundup of the top marketing content.
It’s a must-read for any marketer – they link to both their own content and other awesome external sources.
The design is consistent with Moz’s brand and the use of the first person creates a friendly approachable tone.
They’re not just pushing their own blog; they’re genuinely adding value for their readers.
The effectiveness of this newsletter lies in its focus on actionable insights and the diverse range of content it provides.
This is a model for digital marketing agencies wanting to build credibility and attract clients demonstrating expertise and sharing valuable information without being pushy.
They’ve struck the perfect balance between self-promotion and providing value.
Today Explained: News in a Nutshell!
Today Explained delivers a quick summary of the day’s top stories in a wonderfully simple email.
It balances major news with fun stories making it incredibly well-rounded.
Their content curation is outstanding – they choose really high-quality stories combining details from various sources to create a coherent and engaging narrative.
This demonstrates how a visually minimalistic newsletter design coupled with powerful and high-quality text-based content can captivate an audience.
The simple design combined with the high-quality curation of stories makes for a great example of how to create a text-rich newsletter that doesn’t feel dry or uninteresting.
This is ideal for businesses with a variety of insightful stories and categories.
TheSkimm: News for the Busy Woman!
TheSkimm is a daily news roundup packaged in short punchy paragraphs.
It’s known for its strong female audience and super relatable tone.
Check our top articles on 21 Email Newsletter Examples We Love Getting in Our Inboxes
The content is skimmable well-organized and uses minimal links and CTAs.
It’s all about delivering info efficiently without the hard sell.
They’ve built their success on understanding and catering to their specific audience.
Their concise engaging writing and lack of pushy marketing tactics provide a refreshing break from the usual email clutter.
Businesses looking to improve engagement without visual aids or sales pitches could use this model.
Below the Fold: Uncovering the Hidden Stories!
Below the Fold dives into those often-overlooked news stories that get buried under the breaking headlines.
The writing style is conversational storytelling-focused and incredibly engaging.
They build a relationship with their readers treating each story with care and detail.
The strength of this newsletter lies in its unique perspective and conversational writing style.
Want to level up your inbox game? 🚀 These 21 awesome newsletters are pure gold! ✨ Check out my ultimate guide and discover your new faves! Dive into newsletter nirvana!
It offers readers content that they wouldn’t normally find providing a valuable and unique service.
This method is ideal for content creators and businesses focused on narratives and detailed reports.
The Ringer: Tech Sports and Pop Culture All in One!
The Ringer was born from the ashes of Grantland and it’s just as awesome! This newsletter covers a broad range of topics from sports and pop culture to tech and politics.
It’s diverse exciting and always packed with interesting discussions.
This newsletter style demonstrates how to establish a forum-like environment through email while maintaining a consistent flow.
Their integration of discussion forums alongside top stories keeps their readers invested and engaged in conversations beyond simply reading articles.
This model works wonderfully for businesses engaging their audience across various platforms or fostering a community around a common interest.
The Marginalian (formerly Brain Pickings): An Interestingness Digest!
This newsletter is pure intellectual gold.
Every Sunday you get a curated selection of articles on art literature philosophy and more.
It’s thought-provoking challenging and beautifully written.
The tone is conversational yet formal combining advanced vocabulary with a relatable style.
Their success lies in their unique approach to content curation and insightful commentary.
The Marginalian demonstrates how to create a high-quality text-rich newsletter that resonates with intellectual and curious readers.
This model is a great example for businesses with a broad range of thought-provoking content.
The New Yorker Recommends: Curated Culture!
The New Yorker Recommends is a weekly highlight of what their staff reads watches and listens to.
It’s a personal curated selection of books movies TV shows and music.
The personalized tone creates a strong connection with readers making the recommendations feel much more authentic.
The personalization and diversity in their recommendations are highly effective.
This approach can be leveraged by businesses offering reviews and recommendations across a broad range of products or services personalizing the content to resonate with their audience.
The ability to offer diverse newsletters around specific themes is a key aspect of their success.
Polygon Patch Notes: Gaming Goodness!
Polygon Patch Notes is a short sweet newsletter sharing the staff’s favorite picks in gaming movies comics and more.
It’s easy to digest fun and relatable thanks to its personal tone.
It combines curated picks with links to top stories on the Polygon site.
The success of this newsletter lies in its targeted audience and the conversational engaging writing.
It is a great example of how to create a concise newsletter that effectively directs readers to specific content on a website without being overly promotional.
Marketing Brew: Daily Marketing Insights!
Marketing Brew delivers daily news and insights from the marketing world.
It’s a great way to start your morning keeping you up-to-date on the latest trends and happenings.
Want to level up your inbox game? 🚀 These 21 awesome newsletters are pure gold! ✨ Check out my ultimate guide and discover your new faves! Dive into newsletter nirvana!
It’s packed with information but never feels overwhelming.
They also include a job board – a nice added bonus!
This newsletter showcases how to create a successful daily digest in a fast-paced industry.
The effective balance between informative content and supplementary resources like the job board makes this newsletter a highly valued resource for marketers and professionals in the field.
Cut the Fluff: Editing Wisdom!
Cut the Fluff is a weekly newsletter for creators and writers focused on improving their self-editing skills.
Erica Schneider delivers practical advice and actionable steps making it a highly valuable resource for anyone looking to sharpen their writing.
The newsletter’s success lies in its focus on providing direct actionable tips and resources to solve a very specific problem for its target audience.
This is a great model for businesses aiming to establish authority and become a go-to resource in a specific niche.
The Strategist: Shopping Made Smart!
The Strategist from New York Magazine curates the best deals shopping advice and discounts.
It cleverly combines shopping info with relevant news and stories creating a more well-rounded experience.
The writing is super personal and engaging.
The Strategist demonstrates the effectiveness of combining product promotions with valuable non-promotional content to create a well-rounded newsletter experience.
This is a superb model for e-commerce sites and retailers who want to engage their audience beyond simple promotions.
The Curiosity Chronicle: Wealth Health and Wisdom!
The Curiosity Chronicle delivers weekly insights on building wealth and a healthy life.
It’s well-structured with a summary upfront estimated read times and even an audio version.
This newsletter is all about providing value and catering to busy readers.
The Curiosity Chronicle demonstrates the success of providing diverse content formats and estimated read times to better suit the needs and time constraints of diverse readers.
This is a superb example for businesses wanting to maximize engagement with limited audience time.
Workable: Hiring Made Easy!
Workable’s newsletter uses a super personable tone employing a personal email address and showcasing the sender’s image.
The content addresses specific problems and then provides potential solutions based on current trends and data.
The visuals and CTAs are on point sending a clear message without being pushy.
Workable demonstrates that a conversational tone combined with visual branding and an effective problem-solution framework can result in high audience engagement and natural traffic generation towards company blogs and resources.
WorkWeek’s Contentment: Content Marketing Mastery!
Tracey Wallace’s newsletter WorkWeek’s Contentment focuses on providing valuable tips and insights for content marketers.
It’s research-backed practical and focuses on both hard and soft skills.
This newsletter exemplifies how targeted insightful content specifically crafted for a niche market can build a devoted following and foster a sense of community among its readers.
This strategy is incredibly effective for businesses aimed at providing education or enhancing the skills of professionals in a niche industry.
So there you have it! 21 email newsletters that have completely changed my inbox experience.
I hope this gives you some major inspiration to create your own amazing newsletters! Let the email-newsletter adventures begin!